A floury-tale of personalised wellness
We are Chakki Peesing, a brand that was born out of our family’s legacy of over 50 years in the grain merchant business and was started in 2020 by Rajeev Khera and Rakhi Khera. Growing up in this environment, we learned the importance of quality and genuineness in food, and how it can make all the difference in people’s lives. But it was during the COVID-19 pandemic that we truly realized the significance of staple foods like flour in our daily lives. We witnessed first-hand the struggles of sourcing basic staples for laborers in our society during lockdown, to prevent them from walking thousands of miles back to their villages. It was then that we knew we had to do something.
We started with just a few varieties of flours and spices, with a mission to provide freshly milled and quality-oriented products to our customers. And soon enough, our little venture became a trusted source for genuine, unadulterated, and freshly milled flours and spices. As we grew, we became increasingly aware of the need for personalized nutrition in our society. We identified the growing demand for healthy and customized food options and decided to incorporate this need into our offerings. We wanted to provide our customers with the best of both worlds – food that is not only tasty but also personalized to their nutritional needs, and that’s when the real magic happened. Our customers loved our freshly milled flours and customized spice blends, and our brand grew in popularity by word of mouth. We became more than just a brand – we became a community of people who believe in the power of genuine, freshly milled food and personalized nutrition.
We are proud of what we have accomplished so far, but we are not done yet. Our mission is to bring about a big change in the habits of Indian consumers and how they consume their staples. We want to create a healthier and more sustainable food culture, one that is centered around quality, authenticity, and personalized nutrition.
At Chakki Peesing, we are more than just a brand. We are a family that believes in the power of food to make a difference in people’s lives.